Case studies

Product Concept

Client: The Design Council

The Job: ‘Cash has had its day. Ten years from now, half of Europeans believe, we will be spending so much through electronic payments, cards and m-commerce (transactions using mobile phones) there will be no notes or coins left to handle.’ The Design Council approached us to design and produce visualisations for a new currency concept.

Our Solution: A future ready money system, utilising modern materials and the latest intelligent technology. We produced a series of high-resolution visualisations to accompany a large article in Design Council Magazine and for use throughout their website.

Results: Working with the direction of the designers at The Design Council magazine, we produced a series of eye-catching visuals suitable for print within one week of receiving the brief.

Marketing Visual

Client: Savvy & Victor

End Client: NatWest Bank

The Job: A photo-real visual was required for a new customer facing campaign for the ‘onecard’, targeted primarily at finance directors and owners of businesses, for use in all marketing material.

Our Solution: The ‘onecard’ wheel, part of the existing brand identity, was rendered as a 3D award to create a visual connection between ‘onecard’ and an award winning product.

Results: Using photo-realistic texturing and lighting, the award was modelled and rendered within a week, at a fraction of the cost of having  a real award made and photographed.

Product Marketing Visuals:

Client: Unlimited Light

The Job: Produce high-impact visuals for product marketing, highlighting product function, style and flexibility.

Our Solution: A series of twelve stunning images demonstrating the fibre optic and crystal lighting product range for use in all new marketing material and for website application.

Results:

Client: Visit Scotland - Lochness

The Job: Produce a digital illustration of the Lochness Exhibition Centre to give potential visitors an insight into the attractions of the site, and a map for current visitors to navigate the historic building and grounds.

Our Solution: A visually attractive birds-eye shot of the entire site, highlighting all the attractions via an easy-to-read key. We rendered the exhibition centre and the retail outlets as a cut-through to help show the layout of the rooms, including subtle directional aids to ensure fluid transition from one room to another throughout the exhibition rooms.

Results: Working from just rough site dimensions and a few reference photographs, we were able to produce the visual and all the graphic elements in a high-resolution format suitable for print in both the brochure and on a large format.

Client: Event Concept

End Client: Bombay Sapphire

The Job: Produce range of visuals to demonstrate location, layout and lighting proposal for a large-scale product launch event

Our Solution: Working directly with the event organisers, we were able to turn their concepts into visual reality within one week. A series of three images were rendered to demonstrate the event in all its glory.

Results: Our visuals effectively communicated the plans for the event to the end client, slashing development times and the need for expensive location photography.

Client: Inhouse

The Job: Produce a series of visuals to highlight the versatility of our service. We know we bang on about how we can visualise anything, we thought we’d try and prove it.

Our Solution: Based around the launches of our new services and discount offers, we use quirky visuals to highlight the flexibility of our service through an ongoing e-flyer campaign.

Results: An excellent way of targeting new clients to shout about our service. Such is the positive impact, we have since been asked to design and manage the e-flyer campaigns for a number of marketing companies. To subscribe to our e-flyers to see what we can do - email us here.